How Product Repositioning Agency Services Can Help Companies Avoid Brand Fatigue
This can involve making the product healthier and more eco-friendly or addressing new consumer needs while staying true to its core strengths. Using a data-driven design approach, product repositioning agency services created packaging that combined historical elements with a modern touch, boosting shelf appeal and purchase intent by 12 points. This repositioning effort enhanced consumer perception of quality and positioned Blue Plate to capture a more significant market share and justify premium pricing. Our PR and communications experts hold deep experience in helping businesses change perceptions of their business, service or product through brand repositioning campaigns. Like many premium brands, Apple’s ideal customer is the person who values (and will pay for) its capabilities. While product repositioning agency services are a good start to determining an ideal customer, there’s more benefit to identifying the people who care about the values the product ...